What does expert opinion suggest Alani's 'wellness branding' might obscure regarding the beverage?
Answer
High caffeine loads
A critical perspective shared by health experts is that the vibrant marketing and aesthetic associated with Alani Nu, which often aligns with fitness and lifestyle influencers, can inadvertently mislead consumers. This practice, termed 'wellness branding' in the energy drink sector, tends to focus attention on appealing elements like flavor and lifestyle association. Consequently, this strategic presentation risks obscuring the underlying reality of high levels of stimulants, specifically the significant caffeine load, making consumers less vigilant about potential consumption risks.
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