How is Coral Calcium primarily marketed to consumers seeking a calcium source?

Answer

As a dietary supplement intended to boost calcium intake

The commercial presentation of Coral Calcium positions it squarely within the dietary supplement category. Its primary stated purpose is to serve as an accessible means for individuals to increase their daily calcium intake, supplementing known dietary deficiencies. This marketing focus contrasts with the role of prescription drugs, which require rigorous clinical validation for specific disease treatments. While proponents emphasize the benefit of trace minerals, the foundational marketing appeal centers on its function as a calcium booster. Consumers are advised to assess dosage against the Recommended Dietary Allowance, reinforcing its role as an additive or source, rather than a complete replacement for a balanced diet or a primary pharmaceutical treatment.

How is Coral Calcium primarily marketed to consumers seeking a calcium source?

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