How was the bottle shape of White Coke specifically adapted to meet Zhukov's requirements?
Answer
It was designed to be straight-sided to mimic the appearance of vodka or Smirnoff
The packaging transformation was central to making the beverage politically acceptable to Marshal Zhukov. Since the goal was camouflage, the external silhouette needed to resemble common Soviet spirits rather than the universally recognizable, curved Coca-Cola contour bottle. Therefore, the White Coke was placed in a straight-sided bottle. This modification, combined with the unique cap, ensured that visually, the product looked like the spirits Zhukov preferred, thereby concealing the identity of the American soft drink it actually contained.
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