Which corporate entity is mentioned as a previous owner of the Durex brand before Reckitt Benckiser?
Answer
SSL International
The history of the Durex brand involves transitions through several corporate structures over the course of its near-century of operation. Although the core promise associated with the name has remained remarkably stable, the ownership itself has changed hands over time. Key entities that have managed the brand include London Rubber, which was instrumental in its early history, and later, SSL International. Subsequently, the brand transitioned into the control of the larger entity, Reckitt Benckiser. This longevity across different corporate management teams underscores the stability of the initial brand concept.
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