In which region is the marketing strategy particularly focused on prioritizing pleasure enhancement alongside safety?
Answer
Durex USA presence
The contemporary marketing strategy employed by Durex varies slightly depending on the target market and cultural landscape. Specifically, the Durex presence within the United States market is noted for heavily emphasizing the enhancement of the overall sexual experience for users. This strategy positions the product not just as a tool for preventing pregnancy or disease, which are baseline expectations, but actively markets the added dimensions of pleasure and experience, reflecting a modern approach to sexual wellness marketing that balances safety with enhanced sensation.
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