What three attributes form the original abbreviation defining the Durex brand name?

Answer

Durability, Reliability, and Excellence

The longevity and global stature of the Durex brand are fundamentally linked to the meaning derived from its original name structure. The name Durex is widely understood to be an abbreviation constructed from three core performance metrics that established an expectation of quality from the outset. These three key attributes are Durability, Reliability, and Excellence. Upholding this clear, three-part promise has been central to the company's reputation across its long history, serving as a foundational element that customers implicitly trust in the product's performance.

What three attributes form the original abbreviation defining the Durex brand name?
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