To what extent has Durex achieved global distribution for its product line?
Answer
Its products are distributed in more than 150 countries
Durex has cemented its fame through substantial market dominance, establishing itself as the world's leading condom brand over many years. This leadership position is supported by an expansive international reach that few companies in this specific consumer goods sector can parallel. The scale of this operation means that Durex products are actively distributed and made available for purchase in over 150 different countries worldwide. Maintaining this top position requires managing a complex, consistent operational foundation to navigate diverse regulatory requirements and cultural landscapes across this vast distribution network.
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