Through which initial sales channels was the first Durex condom sold after its founding?
Answer
Pharmacies and hotel vending machines
The foundation of Durex dates back to 1915 in the United Kingdom, marking a significant effort to make barrier protection more accessible to consumers at the time. When the company first began selling its natural rubber latex condoms, the distribution strategy focused on established health points and convenient locations. The initial sales channels utilized for distributing this early iteration of the product were pharmacies, which lend credibility to the health aspect, and hotel vending machines, which offered discretion and immediate availability where appropriate.
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